Ground Floor Service is a New York-based retail and service platform founded in 2024 by Stephen Crawley, curating design-forward independent brands across Read, Wear, Wellness, Travel, and Home/Office.
In a world driven by over consumption, GROUND FLOOR SERVICE stands for intention — highlighting products and ideas that serve a purpose, tell a story, and resonate beyond a sale.
Built From the Ground Up
After more than a decade in the industry, Stephen Crawley found himself at a crossroads. Unable to find a role that matched his vision, he created one — not just for himself, but for others. An early adopter by nature, Crawley has spent his career drawn to emerging people, places, and ideas before they became commonplace.
"I founded Ground Floor Service as a platform to champion the niche, the overlooked, and the worthy — while offering a space of service and collaboration."
— Stephen Crawley, Founder